A very special invitation for the Polish audience in the UK

One of the most effective ways to reach diaspora audiences is through cultural authenticity.

For "The Good Boy", we collaborated with distributor Signature Entertainment UK on a dedicated invitation video from director Jan Komasa - recorded in Polish and aimed directly at Polish audiences in the UK.

A small piece of content, but a meaningful one: creating a more personal, culturally direct connection with an audience.

We complemented this with English subtitles and shared the video across channels in both Polish and English, allowing us to collaborate with partners and organisations while preserving the authenticity of the original message.

It’s about creating a genuine connection between a Polish filmmaker and Polish audiences - even while they’re abroad.

This UK - Poland co-production is now in cinemas, so don’t miss the chance to experience it on the big screen while you can!